Monthly shoe care that fits your life. We collect, we clean, we deliver — you walk taller. Cancel anytime, no questions asked.
Both plans include free collection, free delivery, your branded shoe bag and QR tag, and our satisfaction guarantee.
Perfect for the professional who wants their two go-to pairs looking sharp every month. Set it once and never think about it again.
What's included
First month 50% off · No contract · Cancel anytime
For the discerning professional with a serious shoe collection. Four pairs, priority service, and a quarterly deep treatment included as standard.
Everything in Essential, plus
First month 50% off · No contract · Cancel anytime
The perfect gift for anyone who cares about how they look. Buy a 1, 3, or 6-month membership for someone else — we'll send them a beautiful digital gift card with a personalised message.
Digital delivery · Instant send · Personalised message
| Feature |
Essential
£15
per month
|
Premium
£
per month
|
|---|---|---|
| Pairs included per monthAny material – leather, suede, canvas, synthetic | 2 pairs | 4 pairs |
| Free collection from your address | ✓ | ✓ |
| Free delivery back to you | ✓ | ✓ |
| Expert hand cleanLeather, canvas, suede, synthetic | ✓ | ✓ |
| Branded CalceoCura shoe bag | ✓ | ✓ |
| QR Bag Tag – instant service historyScan to see full care record | ✓ | ✓ |
| Shoe GPA™ health tracking | ✓ | ✓ |
| Choose billing date1st, 15th, or 28th of the month | ✓ | ✓ |
| Cancel or pause anytimeNo penalty, no notice period | ✓ | ✓ |
| Priority next-day schedulingJump the queue for urgent cleans | — | ✓ |
| Free suede & nubuck treatmentSpecialist cleaning included in every clean | — | ✓ |
| Quarterly deep restoration cleanFull conditioning + protection treatment | — | ✓ |
| Members-only add-on discounts20% off waterproofing, express & more | — | ✓ |
| Dedicated account manager | — | ✓ |
| Get Essential | Get Premium |
Join 500+ London professionals who've made shoe care effortless. Three steps, two minutes, done. We'll handle the rest.
Takes about 2 minutes. No payment charged today.
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Your membership is confirmed. We've sent a welcome email to —. Your shoe bag and QR tag will arrive with your first collection. Expect a scheduling text within 24 hours.
Go to Your Dashboard →Share your unique referral code. When a friend uses it on their first booking, they get £5 off — and you get £5 credit added to your account. No limit, no catch.
Send via WhatsApp, email, or social
They get £5 off their first clean
Credit applied to your next bill
No limit on referrals. £5 credit added instantly once your friend completes their first clean.
The most common thing we hear: "I wish I'd found this sooner."
Been a member for eight months. My work shoes look better now than the day I bought them. The QR tag is such a clever touch — I can see every clean at a glance.
The Essential plan is exactly what I needed. Two pairs a month, zero effort. I put my best trainers and one pair of office shoes in the bag every month. Job done.
My suede Chelsea boots were a write-off — or so I thought. The Premium plan covers suede treatment as standard. They're restored, conditioned, and I still can't believe it.
Join 500+ Londoners who never think about dirty shoes again. Your first clean is 50% off — no commitment, cancel whenever you like.